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Monthly Brief

The monthly wine brief

A monthly wine refresher for the whole team, tailored to the season and your wine menu

The 8 Foundations give your team a strong professional base, but they're not enough on their own. Wine culture requires a wine routine. The monthly brief is that routine.

Throughout the year, the team gets a new chapter together on a season-relevant topic. Varieties and regions, seasonal and event pairings, and a constant emphasis on service and selling, so the knowledge always connects to results on the floor.

Online trainings the team does together, fresh every month. Nine months of knowledge on wine, regions and varieties, and three-four months focused on service and selling on the floor, so knowledge always connects to results.

The track fits restaurants that want to grow a team that knows wine and knows how to sell it. A mix of professional knowledge and practical tools that keeps the team connected all year.

What's included in the track?

  • 4-12 trainings a year
  • 15-20 minutes once a month
  • Downloadable materials
  • A monthly team mission

Premium package track content

JanuaryWhy wine, the annual refresher
FebruaryWinter reds
MarchGrape-based aperitifs and digestifs
AprilItaly, extended
MayPractical sales tools
JuneSpring wines
JulyAromatic varieties and special whites
AugustProfessional wine service
SeptemberIsrael, extended
OctoberElegant reds for autumn
NovemberNew world: USA, Australia, New Zealand, Argentina
DecemberA celebration of sparkling
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Timing is everything

There are three points every evening where the team's timing makes all the difference. When wine is offered first, when the bottle reaches the table, and when the seed is planted for another dish.

Whoever catches these three moments doesn't give wine better marketing; they give wine a sale with perfect timing. Watch the chapter and see how these rules become the team's routine.

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Sample chapter

Want to see the track from the inside?

In a short demo we'll show the monthly brief on your own team, and how it fits the rest of the method.

Book a Demo