Start from the sharp, immediate pain, team training, and grow into the full wine-growth process: manager development, your own content for the team, menu engineering, measurement and content licensing.
The heart of the method: turning the entire service team into a squad that sells wine with confidence, and widening the circle of guests who drink wine, not just the few already in. The first training model of its kind designed for restaurants and for the waiters' digital generation, and built from each restaurant's wine list: what you pour by the glass comes first.

The base is Wine Foundations: a toolkit for every waiter before their first shift, then six weekly foundation chapters that train the whole team to sell wine with confidence and professionalism. The depth tracks for leaders and managers and the monthly refresher continue from there. Short video lessons and quizzes, all in Hebrew.
A manager dashboard and team progress reports, based on our learning data: the knowledge metric, the progress metric, and team status against the bar you set. You see immediately who's advancing and who needs a reminder. Available today.
THE MISSION
Our mission: a wine team that knows how to sell.
Not at the bar yet, and that is fine, you are building towards it. The index measures how much of the knowledge you gave the team is actually being used. Certifications raise it, people leaving lower it. Start pouring. Step by step the glass fills, and I am with you.
The trend line18 active team members on the roster
3 are past their first week and still not ready for a shift
2 wine-leader seats open, and 4 candidates who finished Wine Foundations
7 are not in this month's training yet, a short reminder helps
The Ladder
The first two chapters of Wine Foundations
15 / 18
3 more and the whole team is in
Wine Foundations, all 8 chapters and the certificate
9 / 18
9 more on the way
The Wine Leaders course
2 / 4
2 more and the team is full
This month's training, on the restaurant's track
11 / 18
7 not in this month yet
The wine management course trains the management line, not just the service team. Tools to write a menu that passively grows sales, spot profitable wines, brief and coach the team, and turn wine into an economic growth engine.
Sign up with your wine list, and every wine on it gets a page for the waiter. The course, the monthly refresher and the quiz questions are built from your list, and update when it changes. A new glass list or wines of the month? Upload it, and the generator builds the team a chapter. And when you want to add your own, build a wine page, a winery page or a chapter on our templates, and see who watched and who answered.
The method's next chapter. Connecting actual sales data, we read the wine's performance against the menu: what sells and what doesn't, how to arrange the menu to guide choice, and the opportunity metric: how many guests even ordered wine. Positioning, pricing and menu design. Opens first to pilot customers; not sold or priced today.
For chains and large organizations that prefer to license the training content and integrate it into their own learning system, instead of a platform subscription. The entire content library, processed and adapted to the chain, under an annual license.
Together we'll fit the right solution to your business's size and stage.